Design by Giuseppe

Senior Product Designer Based in London Open to work

Hi! I'm Giuseppe Orellana

I untangle complex systems for users the tech industry usually overlooks.

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01Yanbal

Senior Product Designer · Yanbal · B2B2C e-commerce · 5 LATAM markets

Redesigning the sales tool used by 500,000+ consultants

We chose deep field research over racing to ship and found a $440K comprehension gap hiding in the rewards program.

read case study +12% autonomous · +10% AOV
Isometric montage of the redesigned Yanbal e-commerce platform across mobile and desktop.
02Favo

Product Design Lead · Favo · Social commerce · $55M raised

Doubling session conversion at a $55M social commerce startup

A discovery phase revealed 30% of customers never used the app at all. That insight reframed the entire growth roadmap.

read case study 7% → 14% conversion · 10K → 35K DAU
Isometric montage of the Favo social-commerce app across mobile screens.
03
Quantum Talent Turning a recruiting tool people only used to export data into one they actually worked in. AI recruiting SaaS
04
Real Plaza A family-activities service that grew from a newsletter into a physical space inside a mall. 0→1 service design

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10+ years across e-commerce, B2B2C platforms, social commerce, and agrotech, bringing the speed of LATAM startups to the technical rigor of UX engineering.

about

I spent most of my career inside Latin American startups, the kind where you ship fast, the constraints are real, and the user on the other end might be a door-to-door seller in the Peruvian highlands or a farmer being onboarded to a digital tool for the first time. That shaped how I work.

more about me →
contact

let's have a coffee

I'm always happy to talk product, research, or the strange edges of designing for low digital literacy. Pick a time, or just say hello.

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