Field research, then ship.
A product designer who learned the craft where constraints are real and the user might be using a digital tool for the very first time.
I'm a product designer with over 10 years of experience, currently in London completing an MSc in UX Engineering at Goldsmiths.
I spent most of my career inside Latin American startups, the kind where you ship fast, the constraints are real, and the user on the other end might be a door-to-door seller in the Peruvian highlands or a farmer being onboarded to a digital tool for the first time. That shaped how I work. I specialize in untangling complex systems into interfaces that make sense to people with low digital literacy, and I've come to believe that if a product works for them, it works anywhere.
Across e-commerce, social commerce, B2B2C platforms, and agrotech, my work has consistently come back to the same thing: pairing real field research with measurable business impact. Shifting Yanbal's 500,000 sellers toward self service e-commerce. Doubling conversion at Favo. Turning a recruiting tool that people only used to export spreadsheets into one they actually worked in.
Now I'm deepening the technical side of design through my MSc, because I want to design products that are not just well researched but genuinely buildable, and to speak fluently with the engineers who bring them to life.
Before product, I started in art direction at Wunderman Thompson agency and in brand design, which is where I learned that craft and clarity aren't optional.
